DANNY ISSERLES
Man of the moment. Anytime.
Danny Isserles
Storyteller, Video Creator, Manager, Marketer
And decision maker aside from when it comes to my title above
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Photo by Danny Isserles, Oct. 2020, Canon 6D
Danny here, nice to e-meet 🤮
Nope. Not a lover of e-meeting, much more of a face attached to body meeter! I enjoy the company of others. I am motivated by the teams I work with and love motivating them when leading a brand, a marketing arm, or a film set.
Originally from Israel and based in NYC, I wake up excited every morning about the daily adventures and challenges, and I possess endless energy to confront and (sometimes) enjoy them.
I've been stranded in deserts and creeks, had dinners with cultural icons, encountered shoot-outs, managed companies, toured off-broadway, and slept hungry in mud. I have many stories to tell. Be my audience for this short scroll.
On this website, we will briefly cover
For a fast and flat overview - Download my CV
Or continue continue scrolling for a deeper dive into past work
01
temi The Personal Robot
Position: CEO (U.S Business unit) & VP Global Marketing
As VP of Marketing of temi, I've built temi's marketing organization from ground up - naming, branding, messaging, website, social, video content, sales enablement materials, user manuals, live events, PR and more.
I then progressed from marketing management to leading the establishment and management of the U.S office and all its departments: marketing, sales, logistics, 24/7 customer support, finance, and software development.
02
Potent Kitchen
Position: CMO/CEO of PSC
Conceptualized, built and launched a CBD ingestible brand within 3 months.
Partnered with Chef Mika Sharon, we launched 8 products available on Potent Kitchen's fresh and beautiful website and in a growing number of premium retail locations.
03
Roboteam
Position: Marketing & Content Specialist (Freelance)
In 2008 as Facebook was gaining popularity I partnered with Roboteam to revamp their marketing, and set a new
standard for marketing collateral in the defense industry .
I've created all the company's product and promotional videos, led a full re-brand process, a website revamp, and built comprehensive content kits for 3 different U.S D.O.D RFP's offering accumulated 1.3 Billion USD.
Video Highlights:
- TIGR - Product Video, all Imagery and marketing collateral
04
Doritos' "Crash The Superbowl"
Position: Producer, Director, Video Editor
This creative competition invited Doritos fans globally to create their suggested commercials for a chance to win $1,000,000 USD. Leading a small team of 4 (2 Copywriters, a Videographer, and self) at a $300-$400 dollar investment our commercial was selected as a finalist- 24 out of 8000 videos - 2 consecutive years. Our commercials production value was estimated by McCann Ericsson Israel at $30K-$45K
05
Tziporela Groundbreaking Theater
Position: Marketing & Video Content Lead /
Ensemble member
In 2014 I joined Tziporela Ensemble - An Israeli groundbreaking comedy group as both an actor/creator in the group as well as the group's marketing and video content lead.
I led the scriptwriting, videography, editing, and distribution of numerous videos and ads promoting the ensemble's 240 Off-Broadway sold-out shows, workshops, and more.
Video Highlights:
06
Nissan Nativ -
Fundraising Festivals
Position: Creative Director, Producer
Conceptualization from the ground-up, creative direction, marketing, and real-time management of 4 different live performance fund-raising festivals towards the build of a new facility for Israel’s leading acting school. With the participation of over 40 of the top-performing artists the events raised over 3 Million Shekels.
The building was erected in 2015.
POWERED BY
Completing my BA in Nissan Nativ, Israel's leading Theater school was a lifechanging experience. There I learnt from the best teachers to write, direct, act and produce.
In 2 different experiences I completed a
1 year management course and
1 year studying Philosophy and Literature at TAU.
After years of practical experience, I joined the Columbia Business School CMO Executive program to methodize and maximize my marketing capabilities.
"Danny, We Must Speak!"
Of course. Form me anytime.
Photo: MIsha Kaminsky