Danny Isserles
Creative Marketer, Storyteller, Video Artist, Hardware-Whisperer, Manager, And one-heck-of-a-decision-maker (aside from when it comes to my title above)
​
Photo by Danny Isserles, Oct. 2020, Canon 6D
Danny here—nice to 'e-meet' you? 😖
Nope, not a fan. I'm much more of a face-to-face kind of person! I thrive on the company of others, finding energy and inspiration in the teams I work with—whether I'm leading a brand, a marketing arm, or a film set.
Hailing from Israel, I've called NYC home since 2017. Every morning, I wake up excited for the day's adventures and challenges, armed with boundless energy to tackle—and sometimes even enjoy—them.
I've been stranded in deserts and creeks, dined with cultural icons, faced shoot-outs, managed companies, toured Off-Broadway, and gone hungry in the mud. I've got plenty of stories to tell.
Join me for this quick scroll.
On this website, we will briefly cover
What I Do
Marketing Content, Creative and Team leadership with expertise in the tech space
Why I Do It
Why You Would Care
I enjoy telling stories in many forms.
I'd happily do theater or film, but tech pays so much better!
Looking to take your marketing execution into high gear? - let's talk!
Or continue continue scrolling for a deeper more visual dive into my past work
(Not by chronicle order)
01
temi The Personal Robot
Role: CEO (U.S Business unit) & VP Global Marketing
As VP of Marketing of temi, I've built temi's marketing organization from ground up - naming, branding, messaging, website, social, video content, sales enablement materials, user manuals, live events, PR and more.
I then progressed from marketing management to leading the establishment and management of the U.S office and all its departments: marketing, sales, logistics, 24/7 customer support, finance, and software development.
- Brand Book
02
Potent Kitchen
Role: CMO/CEO of PSC
Conceptualized, built and launched a CBD ingestible brand within 3 months.
Partnered with Chef Mika Sharon, we launched 8 products available on Potent Kitchen's fresh and beautiful website and in a growing number of premium retail locations.
03
UVeye
Role: Director of Dealership Relations
I established UVeye's Technical Support department from scratch, building a cohesive team to provide comprehensive software and hardware support. By implementing issue tracking and reliability metrics, I spearheaded significant product improvements, increasing system uptime by 70%, enhancing customer retention and satisfaction, and strengthening investor confidence.
Without prior documentation or detailed knowledge, I adopted a proactive approach—resolving issues while learning, creating comprehensive documentation, and training team members in real time to ensure operational efficiency.
Under my leadership, the department grew to include 3 software engineers, 7 in-house field engineers, and 2 outsourced teams specializing in routine tasks. The robust processes and documentation I developed enabled seamless operations and scalable growth.
04
Roboteam
Role: Marketing & Content Specialist (Freelance)
In 2008 as Facebook was gaining popularity I partnered with Roboteam to revamp their marketing, and set a new
standard for marketing collateral in the defense industry.
I've created all the company's product and promotional videos, led a full re-brand process, a website revamp, and built comprehensive content kits for 3 different U.S D.O.D RFPs offering an accumulated 1.3 Billion USD.
Video Highlights:
- TIGR - Product Video, all Imagery and marketing collateral
05
Doritos' "Crash The Superbowl"
Role: Producer, Director, Video Editor
This creative competition invited Doritos fans globally to create their suggested commercials for a chance to win $1,000,000 USD. Leading a small team of 4 (2 Copywriters, a Videographer, and self) at a $300-$400 dollar investment our commercials were selected as a finalists - 24 out of 8000 videos - 2 consecutive years. Our commercial's production value was estimated by McCann Ericsson Israel at $30K-$45K
06
Tziporela Groundbreaking Theater
Role: Marketing & Video Content Lead /
Ensemble member
In 2014 I joined Tziporela Ensemble - An Israeli groundbreaking comedy group as both an actor/creator in the group as well as the group's marketing and video content lead.
I led the scriptwriting, videography, editing, and distribution of numerous videos and ads promoting the ensemble's 240 Off-Broadway sold-out shows, workshops, and more.
Video Highlights:
07
Nissan Nativ -
Fundraising Festivals
Role: Creative Director, Producer
Conceptualization from the ground-up, creative direction, marketing, and real-time management of 4 different live performance fund-raising festivals towards the build of a new facility for Israel’s leading acting school. With the participation of over 40 of the top-performing artists the events raised over 3 Million Shekels.
The building was erected in 2015.
08
Acting Career
Upon my graduation in 2008, I landed my first theater role at "Beit Lessin Theater" in a comedy alongside the great Lior Ashkenazi, followed by a lead role in "A Few Good Men". Alongside many theater roles, I had the privilege to guest star in several TV dramas and Comedies, led Joe El-Dror's "No Blood" - a feature film, and took part in "Foxtrot" - the 2017 Venice Film Festival Grand Jury Prize Winner.
POWERED BY
Completing my BA in Nissan Nativ, Israel's leading Theater school was a lifechanging experience. There I learnt from the best teachers to write, direct, act and produce.
In 2 different experiences I completed a
1 year management course and
1 year studying Philosophy and Literature at TAU.
After years of practical experience, I joined the Columbia Business School CMO Executive program to methodize and maximize my marketing capabilities.
"Danny, We Must Speak!"
Of course. Form me anytime.
Photo: MIsha Kaminsky